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“ Our grand vision of turning the Filipino podcasting community into a thriving industry becomes one step closer to reality with this partnership between PNA and AdSpark. As a podcast network home to more than 130 shows with around 15M+ listens and 4,000+ episodes, it is no surprise that is houses the top podcasts in the country, namely, Boiling Waters, Punchline with Alex Calleja, Walwal Sesh, The KoolPals, The Eve’s Drop, and quick rising shows like Tambalan Podcast and Chinkee Tan’s Chink Positive. With such potential, Podcast Network Asia (PNA) CEO, Ron Baetiong, aims to push podcasting to the mainstream. Globally there is a 42% increase in podcast listening, and the Philippines is at a 100% increase. A key factor is, due to the pandemic, screen fatigue increased and consumers turned to on-demand audio for entertainment. This is at around 31M listeners in the Philippines alone, with the majority coming from a 23-34 age range. The Philippines is ranked 6th in terms of fastest-growing country by podcast listening. This is also a way for podcast creators to thrive and find value through in-depth listenership insights. Advertisers can also optimize this medium through Podmetrics, and develop based on data and insights. This newly minted partnership gives brands an exclusive access to branded podcast production services, and even advertising, to leverage on chart-topping Podcasts and locally-produced shows under PNA.
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The company leads digital transformation of marketing services by creating a more diversified and holistic approach in media planning - addressing user creative fatigue across other channels, and giving businesses the opportunity to reach potential customers through highly-audible formats. is part of the portfolio companies of 917Ventures, the largest corporate venture builder in the Philippines wholly-owned by Globe.
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To allow more businesses and brands to engage with the growing Podcast community, AdSpark partners up with Podcast Network Asia in order to help accelerate the potential of Philippine Podcast Advertising.ĪdSpark, Inc. The Philippine Podcasting Landscape with its surge in listenership, is massively growing.